PCC Heritage Roast is PCC’s line of small-batch coffee beans from different small cooperatives, roasted by Tony’s Coffee.
PCC Heritage Roast is PCC’s line of small-batch coffee beans from different small cooperatives, roasted by Tony’s Coffee.
The label design system, branded bag and program’s type treatment stay consistent while the coffee, farm and story change under the PCC Heritage Roast brand. The design elements that help tell the story are done so in copy, typography, color, label die shape and pattern.
The Sumatra Coffee, featured in summer, was from the Ketiara Cooperative. The group’s leader, Rahmah, is a force in the local coffee industry in spite of being a woman in the traditional, male-dominated Gayonese society. In an effort to support the women behind the beans, PCC and Tony’s Coffee partnered to donate $1 for every bag sold to Grounds for Health, a nonprofit that provides cervical cancer screening for women in developing countries.
Client: PCC Community Markets
Art direction: Matt Peloza
Deliverables: Packaging design system